Where Consumers Diverge from Others: Identity Signaling and Product Domains.
| Autor: | BERGER, JONAH1 jberger@wharton.upenn.edu, HEATH, CHIP2 Heath_Chip@gsb.stanford.edu |
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| Zdroj: | Journal of Consumer Research. Aug2007, Vol. 34 Issue 2, p121-134. 14p. 1 Chart, 6 Graphs. |
| Databáze: | Business Source Ultimate |
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