Goal Control of Attention to Advertising: The Yarbus Implication.
| Autor: | PIETERS, RIK1 pieters@uvt.nl, WEDEL, MICHEL2 wedel@rhsmith.umd.edu |
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| Zdroj: | Journal of Consumer Research. Aug2007, Vol. 34 Issue 2, p224-233. 10p. 2 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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