Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities.
| Autor: | THOMPSON, CRAIG J.1 cthompson@bus.wisc.edu, COSKUNER-BALLI, GOKCEN2 gcoskuner@bus.wisc.edu |
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| Zdroj: | Journal of Consumer Research. Aug2007, Vol. 34 Issue 2, p135-152. 18p. 1 Chart. |
| Databáze: | Business Source Ultimate |
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