5. CONSUMER BEHAVIOR.
| Autor: | Jolson, M. A., Etzel, Michael J., Lamb, Charles, LaPlaca, Peter J., Penn, William S., Walker, Bruce J. |
|---|---|
| Zdroj: | Journal of Marketing. 19Oct75, Vol. 39 Issue 4, p93-96. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Jolson, M. A., Etzel, Michael J., Lamb, Charles, LaPlaca, Peter J., Penn, William S., Walker, Bruce J. |
|---|---|
| Zdroj: | Journal of Marketing. 19Oct75, Vol. 39 Issue 4, p93-96. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|