Autor:	Lamb, Charles, Hendon, Donald W., Spencer, Ulric M., Muhlbacher, Hans, Becker, Stephen S., Penn, William S., LaPlaca, Peter J., Pletcher, Barbara A., Adams, Kendall A., Leonard, Myron, Jolson, Marvin A., Jackson, Donald W., Michman, R. D., Kahler, Ruel, Kropfberger, Dietrich, McLaughlin, Daniel J., Becherer, Richard C., Gross, Walter
Zdroj:	Journal of Marketing. Oct1976, Vol. 40 Issue 4, p123-129. 7p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu