MARKETING POLICY DECISIONS.
| Autor: | Wilemon, David L., Thompson, John R., Penn, William S., LaPlaca, Peter J., Walker, Bruce J., Hindersman, Charles H., Spencer, Ulric M., Lamb, Charles |
|---|---|
| Zdroj: | Journal of Marketing. Jan1976, Vol. 40 Issue 1, p100-104. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|