16. MARKETING OF SPECIFIC GOODS AND SERVICES.
| Autor: | Hand, Richard J., Copulsky, William, Thek, Robert R., Kelley, Eugene J.1,2,3,4 |
|---|---|
| Zdroj: | Journal of Marketing. Oct56, Vol. 21 Issue 2, p210-215. 6p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Hand, Richard J., Copulsky, William, Thek, Robert R., Kelley, Eugene J.1,2,3,4 |
|---|---|
| Zdroj: | Journal of Marketing. Oct56, Vol. 21 Issue 2, p210-215. 6p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|