FOSTERING INFORMATION LITERACY IN THE MARKETING CURRICULUM BY ENGAGING STUDENTS WITH PRINT MARKETING RESOURCES.
| Autor: | Clarke III, Irvine1 clarkeix@jmu.edu, Flaherty, Theresa B.2 flahertb@jmu.edu |
|---|---|
| Zdroj: | Marketing Education Review. Spring2007, Vol. 17 Issue 1, p79-85. 7p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|