APPLYING AN ADVERTISING CREATIVITY MODEL TO THE NFL'S BLACK QUARTERBACKS AND POSTMODERN SPORT MARKETING PRACTICES.
| Autor: | Goss, Benjamin D.1, Jubenville, Colby B.2, Polite, Fritz G.3 |
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| Zdroj: | Marketing Management Journal. Spring2007, Vol. 17 Issue 1, p65-81. 17p. |
| Databáze: | Business Source Ultimate |
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