6. COSTS AND EFFICIENCY.
| Autor: | Smith, G. C., Codner, Bernard, Regan, William J., Shaw, Steven J., Savage, Job K., Clewett, Robert L. |
|---|---|
| Zdroj: | Journal of Marketing. Oct61, Vol. 25 Issue 6, p91-93. 3p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Smith, G. C., Codner, Bernard, Regan, William J., Shaw, Steven J., Savage, Job K., Clewett, Robert L. |
|---|---|
| Zdroj: | Journal of Marketing. Oct61, Vol. 25 Issue 6, p91-93. 3p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|