1. ADVERTISING AND SALES PROMOTION.
| Autor: | Hindersman, Charles H., Lazer, William, Hollander, Stanley C., Regan, William J., Mertes, John E., Savage, Job K., Wright, John S., Meissner, Frank, Fisk, George |
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| Zdroj: | Journal of Marketing. Oct61, Vol. 25 Issue 6, p83-88. 6p. |
| Databáze: | Business Source Ultimate |
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