7. DISTRIBUTION AND CHANNELS OF DISTRIBUTION.
| Autor: | Savage, Job K., Rathmell, John M., Luck, D. J., Meissner, Frank, Wright, John S., Regan, William J., Lazer, William |
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| Zdroj: | Journal of Marketing. Jul1961, Vol. 25 Issue 5, p97-99. 3p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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