1. ADVERTISING AND SALES PROMOTION.
| Autor: | Smolan, Marvin, Hollander, Stanley C., Lazer, William, Mertes, John E., Meissner, Frank, Regan, William J. |
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| Zdroj: | Journal of Marketing. Jul1961, Vol. 25 Issue 5, p90-93. 4p. |
| Databáze: | Business Source Ultimate |
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