The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference.
| Autor: | Jarvis, Wade1 wade.jarvis@cbs.curtin.edu.au, Rungie, Cam2, Lockshin, Larry3 |
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| Zdroj: | International Journal of Market Research. 2007, Vol. 49 Issue 4, p489-513. 25p. 1 Diagram, 5 Charts, 7 Graphs. |
| Databáze: | Business Source Ultimate |
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