Out of the Lab And Into the Field: A Pilot Test of the Personal Portable Meter.
| Autor: | Patchen, Robert H.1 bob.patchen@arbitron.com, Kolessar, Ronald S.2 ron.kolesar@arbitron.com |
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| Zdroj: | Journal of Advertising Research. Jul/Aug99, Vol. 39 Issue 4, p55-68. 14p. 2 Black and White Photographs, 8 Diagrams, 3 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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