Children and Attitude toward the Brand: A New Measurement Scale.
| Autor: | Pecheux, Claude1, Derbaix, Christian1 derbaix@message.fucam.ac.be |
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| Zdroj: | Journal of Advertising Research. Jul/Aug99, Vol. 39 Issue 4, p19-27. 9p. 2 Black and White Photographs, 4 Diagrams, 3 Charts. |
| Databáze: | Business Source Ultimate |
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