Sales Response to Outdoor Advertising.
| Autor: | Bhargava, Mukesh1 bhargava@oakland.edu, Donthu, Naveen2 ndonthu@gsu.edu |
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| Zdroj: | Journal of Advertising Research. Jul/Aug99, Vol. 39 Issue 4, p7-18. 12p. 4 Black and White Photographs, 3 Diagrams, 1 Chart, 1 Graph, 2 Maps. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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