Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice.
| Autor: | DelVecchio, Devon1, Krishnan, H. Shanker2, Smith, Daniel C3 |
|---|---|
| Zdroj: | Journal of Marketing. Jul2007, Vol. 71 Issue 3, p158-170. 13p. 2 Color Photographs, 4 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|