Marketing StrategyMaking sense of industry dynamics: Is there still value in strategic group research?
| Autor: | Leask, Graham1 g.leask@aston.ac.uk |
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| Zdroj: | Journal of Medical Marketing. Jun2007, Vol. 7 Issue 3, p189-202. 14p. 1 Chart. |
| Databáze: | Business Source Ultimate |
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