CONSUMER RESPONSES TO CORPORATE SOCIAL RESPONSIBILITY (CSR) INITIATIVES.
| Autor: | Xiaoli Nan1, Kwangjun Heo2 |
|---|---|
| Zdroj: | Journal of Advertising. Summer2007, Vol. 36 Issue 2, p63-74. 12p. 2 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Xiaoli Nan1, Kwangjun Heo2 |
|---|---|
| Zdroj: | Journal of Advertising. Summer2007, Vol. 36 Issue 2, p63-74. 12p. 2 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|