EMOTIONAL RESPONSES: A NEW PARADIGM IN COMMUNICATION RESEARCH.
| Autor: | Hansen, Flemming, Christensen, Sverre Riis, Lundsteen, Steen, Percy, Larry |
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| Zdroj: | Advances in International Marketing. 2007, Vol. 7 Issue 18, p93-114. 22p. 3 Diagrams, 3 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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