A Contingency Approach to Market Orientation: Distinguishing Behaviours, Systems, Structures, Strategies and Performance Characteristics.
| Autor: | Harris, Lloyd C.1 HarrisLC1@Cardiff.ac.uk, Piercy, Nigel F.2 |
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| Zdroj: | Journal of Marketing Management. Oct99, Vol. 15 Issue 7, p617-646. 30p. 6 Charts. |
| Databáze: | Business Source Ultimate |
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