Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions.
| Autor: | PRIESTER, JOSEPH R.1 priester@usc.edu, PETTY, RICHARD E.2 petty.1@osu.edu, KIWAN PARK3 kiwanp@skku.edu |
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| Zdroj: | Journal of Consumer Research. Jun2007, Vol. 34 Issue 1, p11-21. 11p. 3 Diagrams, 3 Charts. |
| Databáze: | Business Source Ultimate |
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