"E-volution" to Revolution.

Autor: Woodall, Regina D.1 gwoodall@rockresearch.com, Colby, Charles L.2 ccolby@rockresearch.com, Parasuraman, A.3 parsu@miami.edu
Zdroj: Marketing Management. Mar/Apr2007, Vol. 16 Issue 2, p29-34. 6p. 1 Illustration, 2 Diagrams, 1 Chart, 2 Graphs.
Databáze: Business Source Ultimate