COMMUNICATION MEDIA REPERTOIRES: DEALING WITH THE MULTIPLICITY OF MEDIA CHOICES.

Autor: Watson-Manheim, Mary Beth1 mbwm@uic.edu, Bélanger, France2 belanger@vt.edu
Zdroj: MIS Quarterly. Jun2007, Vol. 31 Issue 2, p267-293. 27p. 2 Diagrams, 6 Charts.
Databáze: Business Source Ultimate