Green & Black's take a niche brand into the big league.

Autor: Burkitt, Hugh hugh.burkitt@marketing-society.org.uk, Zealley, John john.zealley@accenture.com
Zdroj: Market Leader. Spring2007, Issue 36, p32-37. 6p. 3 Color Photographs, 3 Black and White Photographs, 1 Chart, 1 Graph.
Databáze: Business Source Ultimate