The Dark Side of Customer Analytics.

Autor: Davenport, Thomas H.1 (AUTHOR) tdavenport@babson.edu, Harris, Jeanne G.2 (AUTHOR) jeanne.g.harris@accenture.com, Jones, George L.3 (AUTHOR), Lemon, Katherine N.4 (AUTHOR) kay.lemon@bc.edu, Norton, David5 (AUTHOR) dnorton@harrahs.com, McCallister, Michael B.6 (AUTHOR) mmccallister@humana.com
Zdroj: Harvard Business Review. May2007, Vol. 85 Issue 5, p37-48. 9p. 2 Color Photographs, 2 Illustrations.
Databáze: Business Source Ultimate
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