The Development and Application of a Market Entry Process for Foreign Universities Entering the Chinese Higher Education Market.
| Autor: | Willis, Mike1 Mike.willis@buseco.monash.edu.au |
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| Zdroj: | Journal of Marketing for Higher Education. 2006, Vol. 16 Issue 2, p45-82. 38p. 9 Diagrams. |
| Databáze: | Business Source Ultimate |
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