CONSUMER PERCEPTION OF VALUE: LITERATURE REVIEW AND A NEW CONCEPTUAL FRAMEWORK.
| Autor: | Sánchez-Fernandez, Raquel1 rasanche@unl.es, Ángeles Iniesta-Bonillo, M.1 |
|---|---|
| Zdroj: | Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2006, Vol. 19, p40-58. 19p. 1 Diagram, 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|