THE INFLUENCE OF PERSONALIZATION IN AFFECTING CONSUMER ATTITUDES TOWARD MOBILE ADVERTISING IN CHINA.
| Autor: | Jingjun Xu, David1 |
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| Zdroj: | Journal of Computer Information Systems. Winter2006/2007, Vol. 47 Issue 2, p9-19. 11p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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