Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords.
| Autor: | EDELMAN, BENJAMIN1 bedelman@fas.harvard.edu, OSTROVSKY, MICHAEL2 ostrovsky@gsb.stanford.edu, SCHWARZ, MICHAEL3 mschwarz@yahoo-inc.com |
|---|---|
| Zdroj: | American Economic Review. Mar2007, Vol. 97 Issue 1, p242-259. 18p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|