Business Marketing in Master's Programs: A Part of the Fabric.
| Autor: | Barclay, Donald W.1 dbarclay@ivey.uwo.ca, Deutscher, Terry H.2, Vandenbosch, Mark H.3 |
|---|---|
| Zdroj: | Journal of Business-to-Business Marketing. 2007, Vol. 14 Issue 1, p31-51. 21p. 4 Diagrams. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|