Systematic Design Methods and the Creative Performance of New Product Teams: Do They Contradict or Complement Each Other?

Autor: Leenders, Roger Th. A. J.1 (AUTHOR), Van Engelen, Jo M. L.1 (AUTHOR), Kratzer, Jan1 (AUTHOR)
Zdroj: Journal of Product Innovation Management. Mar2007, Vol. 24 Issue 2, p166-179. 14p. 1 Diagram, 2 Charts.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje