Customer Metrics and Their Impact on Financial Performance.
| Autor: | Gupta, Sunil1 sgupta@hbs.edu, Zeithaml, Valarie2 valariez@unc.edu |
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| Zdroj: | Marketing Science. Nov/Dec2006, Vol. 25 Issue 6, p718-739. 22p. 1 Diagram, 3 Charts. |
| Databáze: | Business Source Ultimate |
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