IVORY TOWER OR REAL WORLD: DO EDUCATORS AND PRACTITIONERS SEE THE SAME WORLD?
| Autor: | Aistrich, Matti1 matt.aistrich@sdsu.edu, Saghafi, Massoud M.2 msaghafi@mail.sdsu.edu, Sciglimpaglia, Don2 dsciglim@mail.sdsu.edu |
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| Zdroj: | Marketing Education Review. Fall2006, Vol. 16 Issue 3, p73-80. 8p. |
| Databáze: | Business Source Ultimate |
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