Effective Counter Persuasion: Creating Lasting Resistance to a Stronger Opponent.

Autor: Petrova, Petia K.1, Cialdini, Robert B.1, Barrett, Daniel W.2, Goldstein, Noah1, Maner, Jon3
Zdroj: Advances in Consumer Research. 2006, Vol. 33 Issue 1, p276-276. 1/5p.
Databáze: Business Source Ultimate