The impact of market actions on firm reputation.

Autor: Basdeo, Dax K.1, Smith, Ken G.1, Grimm, Curtis M.1, Rindova, Violina P.1, Derfus, Pamela J.1
Zdroj: Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009. Dec2006, Vol. 27 Issue 12, p1205-1219. 15p. 3 Charts, 1 Graph.
Databáze: Business Source Ultimate