The Role of Relational Embeddedness in Retail Buyers' Selection of New Products.
| Autor: | Kaufman, Peter1, Jayachandran, Satish2, Rose, Randall L3 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov2006, Vol. 43 Issue 4, p580-587. 8p. 4 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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