More hedonic versus less hedonic consumption behaviour in advanced internet bank services.
| Autor: | Mäenpää, Katariina1, Kanto, Antti2, Kuusela, Hannu1, Paul, Pallab3 ppaul@du.edu |
|---|---|
| Zdroj: | Journal of Financial Services Marketing. Aug2006, Vol. 11 Issue 1, p4-16. 13p. 5 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|