A comparative study of cross-selling practices in public and private sector banks in India.
| Autor: | Vyas, Richa Sharma1 fpm03_richa_s@mdi.ac.in; richa_kashyap@yahoo.com, Math, Nijaguna Rudrayya Bhusnur1 |
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| Zdroj: | Journal of Financial Services Marketing. May2006, Vol. 10 Issue 4, p123-134. 12p. 11 Charts. |
| Databáze: | Business Source Ultimate |
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