Sales Promotions as Nontraditional Revenue: A Comparison of Television and Radio.
| Autor: | Hamula, Scott R.1 shamula@ithaca.edu |
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| Zdroj: | Journal of Promotion Management. 2006, Vol. 12 Issue 2, p19-33. 15p. 6 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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