PERCEIVED EFFECTS OF DIRECT-TO-CONSUMER (DTC) PRESCRIPTION DRUG ADVERTISING ON SELF AND OTHERS.
Autor: | DeLorme, Denise E.1, Huh, Jisu2, Reid, Leonard N.3 |
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Zdroj: | Journal of Advertising. Fall2006, Vol. 35 Issue 3, p47-65. 19p. 7 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |