PERCEIVED EFFECTS OF DIRECT-TO-CONSUMER (DTC) PRESCRIPTION DRUG ADVERTISING ON SELF AND OTHERS.

Autor:	DeLorme, Denise E.1, Huh, Jisu2, Reid, Leonard N.3
Zdroj:	Journal of Advertising. Fall2006, Vol. 35 Issue 3, p47-65. 19p. 7 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu