ADVICE FOR VICE INDUSTRIES: THE CASE FOR STIGMATIZED PRODUCTS IN CAUSE BRAND ALLIANCES.

Autor:	Bhattacharya, Smeeta1, Trimble, Carrie S.2, Choi, Sejung Marina3, Rifon, Nora J.4
Zdroj:	American Academy of Advertising Conference Proceedings. 2006, p253-253. 1/4p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu