BRIDGING THE GAP IN ADVERTISING RESEARCH BETWEEN THE ACADEMIA AND THE PRACTICE: CHALLENGES AND SOLUTIONS.
| Autor: | Hairong Li1, Katz, Helen2, Bergh, Bruce G. Vanden1, Cole, Richard T.1 |
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| Zdroj: | American Academy of Advertising Conference Proceedings. 2006, p75-79. 5p. |
| Databáze: | Business Source Ultimate |
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