Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement.
| Autor: | Howard, Daniel J., Kerin, Roger A. |
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| Zdroj: | Journal of Marketing. Oct2006, Vol. 70 Issue 4, p185-204. 20p. 3 Illustrations, 1 Chart, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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