Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites.

Autor:	Ward, James C., Ostrom, Amy L.
Zdroj:	Journal of Consumer Research. Sep2006, Vol. 33 Issue 2, p220-230. 11p. 2 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu