Media Transportation and Advertising.
| Autor: | JING WANG1 jing-wang@uiowa.edu, Calder, Bobby J. |
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| Zdroj: | Journal of Consumer Research. Sep2006, Vol. 33 Issue 2, p151-162. 12p. 2 Black and White Photographs, 5 Graphs. |
| Databáze: | Business Source Ultimate |
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