PART IV: UNDERGRADUATE PROGRAMS: Business-to-Business Marketing Textbooks: A Comparative Review.
| Autor: | Backhaus, Klaus1 backhaus@wiwi.uni-muenster.de, Muehlfeld, Katrin2 03kamu@wiwi.uni-muenster.de, Okoye, Diana3 dokoye@hotmail.com, Lichtenthal, J. David4,5 |
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| Zdroj: | Fundamentals of Business Marketing Education. 2004, p181-222. 42p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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