The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise.
| Autor: | Perrouty, Jean Philippe1 jean-philippe@wineintelligence.com, d'Hauteville, François2 hauteville@ensam.inra.fr, Lockshin, Larry3 Larry.Lockshin@unisa.edu.au |
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| Zdroj: | Agribusiness. Summer2006, Vol. 22 Issue 3, p323-341. 19p. 1 Diagram, 10 Charts. |
| Databáze: | Business Source Ultimate |
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