The Effect of 9-Ending Prices on Retail Sales: A Quantitative UK Based Field Study.
| Autor: | Bray, Jeffrey Paul1 jbray@bournemouth.ac.uk, Harris, Christine2 |
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| Zdroj: | Journal of Marketing Management. Jul2006, Vol. 22 Issue 5-6, p601-617. 17p. 2 Charts. |
| Databáze: | Business Source Ultimate |
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